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Welcome and thank you for your interest in our study:

„Gender Stereotypes on Social Media“


The research project is led by Mag. Dr. Mario Lehenbauer-Baum (Scientific staff member, master program director of „Clinical Psychology and Public Mental Health“, International Psychology Program, Clinical Psychology, Faculty of Psychology, Sigmund Freud University Vienna). 

 

The overall goal is an explorative research of connections between perceptions about gender stereotypes, social media use, emotion regulation, and general mental health. The overall research aim is also exploring connections between social media use and social anxiety. This research examines which digital behavior patterns can contribute to a more positive pattern of media use. Data will also be used for a master’s thesis (Liz Na Ree Schoux).  

 

This online survey will take appr. 15 minutes, and your responses will help us a lot to contribute to a better understanding of social media use. 

 

Our survey is completely anonymous, we do NOT collect personally identifiable data like IP-address, name or contact details. Your participation is voluntary.

 

For inquiries, please contact the project lead/principal investigator Mag. Dr. Mario Lehenbauer-Baum (SFU, Freudplatz 1, 1020 Wien) in German or English at mario.lehenbauer@sfu.ac.at .

 

If you click on the next headline “Purpose, Procedure and Data Collection: Informed Consent” it will display information about the purpose, procedure and data collection (informed consent).

 

You can close the section by clicking on the headline again!





Purpose, Procedure and Data Collection: Informed Consent (English)

Information on Data Processing At Sigmund Freud Private University

Information on the Study

 

INFORMATION ON THE STUDY

 

Title:

„Gender Stereotypes on Social Media“ (principal investigator/project lead: Mag. Dr. Mario Lehenbauer-Baum)

Notice:

The research project is led by Mag. Dr. Mario Lehenbauer-Baum (Scientific staff member, master program director of „Clinical Psychology and Public Mental Health“, International Psychology Program, Clinical Psychology, Faculty of Psychology, Sigmund Freud University Vienna). 

The overall goal is an explorative research of connections between perceptions about gender stereotypes, social media use, emotion regulation, and general mental health. 

The overall research aim, in addition to a general exploratory investigation of the relationships between gender stereotypes and the use of social media is also exploring connections between social media use and social anxiety. This research examines which digital behavior patterns can contribute to a more positive pattern of media use. Data will also be used for a master’s thesis (Liz Na Ree Schoux).  

Project lead/principal investigator: Mag. Dr. Mario Lehenbauer-Baum

For inquiries, please contact the project lead/principal investigator Mag. Dr. Mario Lehenbauer-Baum (SFU, Freudplatz 1, 1020 Wien) in German or English at mario.lehenbauer@sfu.ac.at .

Purpose 

You complete the online questionnaire anonymously, without providing your name or contact details. We also collect personal anonymous data such as age, gender, marital status, level of education, country of origin, size of place of residence (in categories), and living situation. Furthermore, specific questions will be asked on the topics of social media use, gender stereotypes, emotion regulation, anxiety and depression as well as online-based fears of missing out. All data from the online survey will be transmitted to the project staff in pseudonymised, anonymous form and subsequently analysed statistically.

Your information will be stored securely and in pseudonymised form, so that no inferences can be made about your identity. Your data will also be analysed in aggregated and pseudonymised form, without the possibility of tracing it back to individual persons, in the context of a master’s thesis, and will furthermore be published in general aggregated form, for example in scientifc journals or presented at scientific conferences.

The duration of data storage complies with legal requirements (GDPR, DPA, and FOG). To demonstrate good scientific practice, the law mandates a retention period of 10 years for your data. If the data is securely pseudonymized, it may be retained for a longer period.

Procedure

Your information will be stored securely and pseudonymized, ensuring that no conclusions can be drawn about your identity. The pseudonymized data will be analyzed for a master study, in a way that cannot be traced back to individual persons. The results may also be published, for example, in academic journals or presented at scientific conferences.

All data collected in scientific studies are stored, evaluated, and shared according to legal provisions. Participation in the study must be voluntary.

In this study, data will be collected by hand or using electronic devices and processed without divulging your identity.

A potential publication would only feature pseudonyms to avoid observations about the participants.

The duration of data storage depends on the legal provisions (GDPR, DPA, and FOG - Research Organization Act).

Recipient

Authorized persons bound to secrecy, have access to the data and process it as far as this is necessary.

Data will not be shared with (external) third parties.

According to Art. 2b paragraph 12 of the FOG, in the event of future research projects in cooperation with other scientific institutions, the latter will be considered as recipients of the stored data. SFU will ensure compliance with data protection obligations.

 

Legal basis for data processing

Data controller

Your data is collected for research projects conducted by Sigmund Freud Private University, Freudplatz 1, 1020 Vienna, contact: datenschutz@sfu.ac.at, as the data controller.

 

Your personal data will be processed according to the terms of the declaration of consent for SFU's legitimate interest exclusively (Art 6 Paragraph 1 point f and Art 9 Paragraph 2 point j GDPR).

 

From the time of pseudonymization, the personal data will be processed under Section 7 paragraph 1 Z 3 of the DPA, Section 2d paragraph 2 Z 1, and Section 2d paragraph 5 of the FOG.

 

General legal principles for the processing of personal data in scientific research can be found in the General Data Protection Regulation, the Data Protection Act, and the Research Organization Act in the currently applicable version.

Your Rights

You have the fundamental rights to information, correction, elimination, restriction, data portability, and objection. You can assert these rights against the responsible subjects.

According to the terms as in Art. 89 paragraph 1 of the GDPR, the rights as mentioned above, are (partially) applicable insofar the achievements of scientific research.

The same rights are suspended as soon as pseudonymization is enforced (as soon as the researcher can no longer lawfully identify the participant).

As stated in Art.77 of the GDPR, if you deem data processing is violating data protection laws or your privacy rights have otherwise been infringed, you can file a complaint to the competent supervisory authority.

Austrian data protection authority: dsb@dsb.gv.at

 

Appendix: Definitions

"Personal Data"

According to Art. 4 paragraph 1 of the GDPR: any information relating to an identified or identifiable natural person (data subject); an identifiable natural person is one who can be identified, directly or indirectly, in particular by reference to an identifier such as a name, an identification number, location data, an online identifier or to one or more factors specific to the physical, physiological, genetic, mental, economic, cultural or social identity of that natural person;

Such details can refer to, e.g., a person's insurance company, place of residence, or income, and reveal the subject's identity.

"Special Category Data"

In accordance with Art. 9 paragraph 1 of the GDPR, personal data reveal racial and ethnic origin, political opinions, religious or philosophical beliefs, or trade union membership as well as genetic data, biometric data for the identification of a natural person, health data or data concerning a natural person's sex life or sexual orientation.

"Pseudonymization"

A technique used to prevent the identification of a natural person with the help of identifiers, typically stored separately. Pseudonymization is subject to technological and organizational measures to ensure personal data do not match any identified or identifiable natural person.


Informed Consent:

Additionally, you will find a link below that opens a new window with a downloadable PDF file explaining the study in English:

Study Information PDF

I have read and understood the information about the study and the details regarding the consent declaration. I have been fully informed about the data processing and my rights. I voluntarily agree to participate in the above-mentioned research project and acknowledge that I can terminate the online survey at any time by closing the browser window or refuse to answer questions without incurring any disadvantages.

Sigmund Freud Private University, Freudplatz 1, 1020 Vienna (contact: datenschutz@sfu.ac.at), as the responsible party, processes the personal data I provide (see information sheet) based on overriding legitimate interest for research purposes and in the context of academic teaching. I also voluntarily provide personal data of a special category.

Please click on “YES” below to indicate that you are at least 18 years old, that you read and understood the study information provided above, that you consent to us processing your data as stated above, and that you want to voluntarily participate in our online study: